Strategy Attributes and Differentiating Elements Viña Tres Palacios was founded with the objective of producing high-quality, high-image wines that embody the most dearly-held values of our family and serve the We also seek the recognition of our peers, consumers, buyers, and opinion leaders in Chile and abroad as the winery that discovered the Cholqui Valley and as a producer of exclusive and excellent red wines. Our commercial objective is to reach 100% of our Cholqui Valley vineyards’ productive capacity for premium wines within 15 years, with an emphasis on image and brand value. Viña Tres Palacios exports approximately 85% of its production, and the primary markets are USA, UK, Brazil, Colombia, Mexico, Peru, Holland, Switzerland, Canada, Belgium, Ireland, Hong kong, China. The wines are distributed nationally by La Vinoteca (www.lavinoteca.cl) and through private sales. Our company directs all of its efforts toward being successful in the strategy that has defined it, which is that of a company oriented and focused on the high-value, high-image niche of products primarily sold in restaurants, wine shops, hotels, and clubs, as well as through direct sales to a select group of demanding consumers. Address: Magnere 1543, Providencia, Santiago Chile Telphone: 56-2-2359852 Fax: 56-2-2351682